A UX Consultant Portfolio of

Case Studies

How to achieve return on investment from UX Design.

There are really only a handful of objectives in which a single project can focus.
Awareness • Acquisition • Activation • Retention • Revenue • Referrals

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How to increase user activation by removing jargon with UX Writing.

When the majority of your product is written in tech jargon it's hard to connect with your target customer.

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How to increase usability and task completion with Fitts' Law.

You've not seen the adoption rates you expected, and users are still opting for alternatives.

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How to increase awareness and engagement with site audit and proximity.

Red routes are like the interstate of your website. Optimize the user flow, and update your technical search engine optimization debt to achieve results.

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How to increase revenue when you're revenue stream dries up.

Putting all your eggs in one basket when the majority of your business's income stems from third-party channel. What happens when that third party goes bankrupt? 

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How to increase user acquisition from multiple marketing channels.

Built on Wordpress and your entire user community is on various third party marketing platforms. How do you migrate them all to your new branded platform?

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How to increase delight with micro-interaction, animation, and motion design.

If stakeholders can never be in the same room at the same time, how do you facilitate alignment and buy-in?